IMPORTANCE OF DATA CLEANSING

The survival and continuity of most businesses these days depends on the quality of data that a business possess. The data mainly consists of customer information, client profiles, technical information about various products, addresses and contact number of important people and market researches etc. This information is mainly collected from various databases. Since these databases use different formats or styles, the data collected can be very clumsy and sometimes unintelligible; however we cannot control the way data is stored in the databases.